Cattler Conversation Ep. 04: Rodrigo Souza, Associate Director at Merck Animal Health

Welcome to a new episode of Cattler Conversations, where we delve into the dynamic world of beef industry professionals. In this episode, we're thrilled to introduce Rodrigo Sosa, Associate Director at Merck Animal Health.

Innovation in cattle farming is crucial for enhancing efficiency and sustainability in the sector. Rodrigo shared his insights on how technology and collaboration are transforming the cattle industry and the role of technology in animal health: “Technology not only improves animal health and welfare but also increases the efficiency and sustainability of cattle production.” This approach aims to not only optimize processes but also provide innovative solutions that positively impact the industry.

In his discussion, Rodrigo highlighted the collaboration between Merck and tech companies. He noted how the partnership with Cattler facilitates seamless integration between cattle management technology and animal health solutions, creating a more robust ecosystem to tackle industry challenges. This synergy is crucial for addressing global cattle farming issues, allowing producers to access advanced tools that enhance production and animal welfare.

Costa’s and Merck’s vision focuses on a deep integration of technology and health, aiming for not just immediate solutions but also long-term strategies that drive the evolution of cattle farming towards a more efficient and sustainable future.